What is the difference between serving and selling

Sales mostly involve sales agents. For example, in the sale of a house, the sales representative provides the customer with the full details pertaining the house, and the benefits it possesses as opposed to other houses.

A service is a support provided to a customer, after buying goods or services. A service can, however, take place before or while the sale is ongoing, so as to increase customer satisfaction. It aims at preventing customer challenges with a product, guiding implementation, assisting in upsells, creating a bond with the product, and basically answering detailed questions. For instance, when a person buys a mobile phone, the customer service representatives provides a guarantee to ensure the mobile phone has no defects when being used up to a certain period of time.

If any defects were noted within the course of the period, then they would replace the phone with a non-defective one. The main aim of a sale is selling so as to generate profit. A service, on the other hand, aims at supporting new and old customers with a product they already have or use, in order to increase customer satisfaction.

While there is always a sales target expected from the sales agents, it is a different case with a service. A service does not always have a sales target, as long as the customers are satisfied with the products or services offered. The main aim of a sale is profit maximization, which is effetely achieved through massive sales. Sales persons will hence work at attracting new clients. Services, on the other hand, may attract new clients but through customer will and goodwill. Learn more about the benefits of small business membership in the U.

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People in services sales need to be able to be flexible and adaptable, answering difficult questions without delay. While there are differences between product and service sales, many sales roles will require the same strong skillsets and strategies at their core. Explore sales training courses with Pareto Law, including negotiation training and bespoke courses, and give your team all the tools they need to find success.

Alternatively give us a call on Back to blogs 21 October By Pareto Law. Selling products vs services When it comes to selling, the primary difference between products and services is that the former is more often than not something the customer can see, a tangible item with defined qualities and limitations.

Sales strategies Strategy is an integral part of any sales operation. These can include: Visual-led techniques: Product-focused sales teams will often use visual aids in a presentation as a way of displaying what a product is and does.

Number two, improve your path to trust. And number three, alter the risk equation. Now, the learning styles model is one of the biggest myths in psychology and neuroscience. You can go check it out. But we do know a few things about the way people learn. So, if we think about, quote unquote, visual learning for a second, we understand how models work.

We understand how shapes relate to each other, and there are rules for how we perceive them. So, using models to explain our services may be really helpful, because people have prior experience with models.

Models have embedded meaning in them. The second thing is learners have preferences in how they like to learn. So, some people prefer to watch YouTube. Other people prefer to read articles or books.

Other people still like to listen to podcasts, and other people like to write long papers in order to learn something. So, what does this all mean for selling products versus services? One place that a high end, highly customized service can really fall short is with prior experience.

Often buyers have no good model to base a service on. All of this makes a sale a lot harder. So, what to do about it? Well, the first thing we can do is to make the definition of the service more concrete. By definition, the more abstract, the less relatable and the harder to understand for your client. Translation, right? One thing you can do is to begin to make your service more concrete. Now, there are lots of ways we can do this, but one is by using models, so showing people through simple drawings that especially include known concepts and maybe bridge together several different types of concepts into a model that helps our client understand what it is that we do.

Another is through metaphor. Another is by giving examples of the type of work do and for whom or even analogies to other products or services. Now, embedded in here is a tighter definition of our service may also include a specialization, or a specific type of customer, or a specific type of client that we help. Now, that may or may not be in the cards for you, but the tighter we get on the type of thing that we do, the outcomes it creates, and for whom, the easier it will be to understand and the tighter that definition.

The second thing we can do is to increase our path to trust. How do you make yourself more trustworthy? One of the things you can do is just cause someone to think. Second thing is creating a brand. The second one is what people think about you or what people think about the person doing the selling. So, the stronger the brand we have, the more likely it is that people will trust us.

The third thing we can do, begin setting expectations.