Lulu who is john galt

We all have a John Galt inside of us, cheering us on. It has even dealt with backlash over messages on its bags before. But it is strange that a marketing mishap of this nature should come under the leadership of CEO Christine Day. It seemed these kooky stunts which appear to stem from company founder Chip Wilson were over when Day came to Lululemon in June of after two decades at Starbucks, where she most recently led the fast-growing Asia Pacific Group.

Equally perplexing is why the team at Lululemon decided it was time for an Objectivist boost only a few months after the release of the Atlas Shrugged: Part 1 movie. You may sign into this site using your login credentials from any of these Networld Media Group sites:.

The yoga retailer's blog and shopping bags have recently extolled the "Bible of the Tea Party. To be fair, the company has cherry-picked the novel and focuses only on the positive aspects of Galt's message: What do we want to create for our lives right now?

The commenters, though, aren't buying it: Bottom line is that this deranged writer who devoted herself to promoting a fake philosophy of self-reliance today is the heroine of those who are without empathy for the vulnerable and who would do nothing to help them. The company declined our request for an interview on the subject. Was this a mistake? But retail consultant Mike Wittenstein thinks that it is a mistake. Was this a mistake, or an example of a company being open and honest?

Talk about it in the comments. Checkout platform Fast tackles cart abandonment with this one-two punch. Ace Hardware goes Thanksgrilling in customer service strategy.

ICX Summit Sponsor: g2o. In recent years more companies have taken philosophical stands in their marketing, but most embrace charitable and community-oriented causes, rather than Rand's every-man-for-himself point of view.

A post on the official Lululemon blog explains that the company's founder Chip Wilson, who read Atlas Shrugged at 18, was inspired by its encouragement to "elevate the world from mediocrity to greatness. Because our society encourages mediocrity. It is easier to be mediocre than to be great. The post concludes: "Our bags are visual reminders for ourselves to live a life we love and conquer the epidemic of mediocrity.

We all have a John Galt inside of us, cheering us on. Yoga has its roots in eastern philosophies and at its core is a belief that we are all one. In fact, the very word yoga is Sanskrit for yoke, meaning to join, unite or attach together. And yes, I totally just quoted High School Musica l there. If you have a problem with that, you can take it up with my man Herman Cain. We all do it. This is not the first time something like this has happened. The outraged Whole Foods shoppers mistakenly assumed that just because Mackey founded a chain of natural foods grocery stores, he must also be a liberal Democrat like most of them.

They focused on the fact that he had made his fortune in natural foods rather than the fact that he had made a fortune. Not surprisingly, it turned out that neither stereotype was a perfect fit. John Mackey is a mixed bag. Not an environment-killing plastic bag, but not an uber-green reusable hemp bag, either. Wilson happens to be huge Ayn Rand fan. He read Atlas Shrugged as a young man and it made a lasting impression on him.

When put that way, it sounds pretty yoga-centric. So, there you have it. Together, we have taken the Lululemon controversy and made it into lemonade but not the artificial kind — the healthy kind with only natural ingredients and sweetened with agave nectar.