Who is mm
At the time, World War II was developing, and chocolate was rationed during this period. The Hershey Corporation, however, already had a deal to provide chocolate for the troops.
The savvy Mars struck a deal with Hershey via Murrie, whereby Murrie would provide some capital, and Hershey would provide chocolate, sugar, and technology. The design was patented on March 3, The candy, originally sold in paper tubes, came in brown, yellow, orange, red, green, and violet, later replaced by tan. They have since been included with food rations for astronauts on more than 30 shuttle flights. During the course of his career, he also patented a line of vending units that used an electronic recognition system instead of the typical weight drop mechanism.
He retired from Mars, Inc. Chocolates, which soon had sales in the hundreds of millions. Ethel M. Mars died on July 1, at the age of His sons, Forrest Mars, Jr. In , after a falling out with his father and business partner, Forrest Mars Sr. It was during the Spanish Civil War that Mars purportedly encountered British volunteers eating small chocolate beads encased in a hard sugar shell, which prevented melting. In an age when sales of chocolate typically dropped off during summer months due to the lack of air conditioning, Mars was thrilled by the prospect of developing a product that would be able to resist melting in high temperatures.
Upon Mars' return to the United States, he approached Bruce Murrie, the son of Hershey executive William Murrie, to join him in a new business venture.
Anticipating a shortage of chocolate and sugar as World War II raged on in Europe, Mars sought a partnership that would ensure a steady supply of resources needed to produce his new candy.
In March of , Mars was granted a patent for his manufacturing process and production began in Newark, New Jersey. After the U. By the time the war was over and GIs returned home, they were hooked.
Whatever the case, Forrest saw an opportunity in these candies, and immediately went back home to create his own version. The first batch were made in , just four years after the development of Smarties not to be confused with the chalk-like smartie candies we know today. When Forrest Mars came back to New Jersey to patent the candy, he ran the idea by Bruce Murrie for a potential partnership.
Murrie was the son of William Murie, president of Hershey. When World War II soldiers came back, they remained loyal to the candy treat and it became a household favorite.
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